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At Balsamiq, we fully embrace Kaizen, continuous improvement. We change, grow and improve all the time. Most of these changes happen behind the scenes, and since we're caught up in the day-to-day improvements, they don't seem that noticeable. Once in a while though, it makes sense to take a step back and look at our own website: does it reflect who we are now and where we want to go, or who we were a few years ago when we did the last website redesign? It's similar to barely noticing your own child growing day after day versus the shock you feel when you see how much your distant cousin's daughter has grown since last year. 😊
I had one such moment earlier this year: I realized that Balsamiq had grown way past what we were showing on our home page.
These days, Balsamiq has four main core offerings, which we call "pillars" internally:
Our vision right now is for each of these pillars to be as important as the others: we want each to be so good that we become known for each of them equally.
In other words, they're what we're all about, at least in this phase of our company's never-ending growth.
Unfortunately, our website did not reflect this, at all. It was time to change.
We've been moving things around for a bit, but this week we finally surfaced the four pillars in the top-level navigation of our website, and in the footer. We also cleaned up our home page dramatically, to be much less about the product and instead highlight our four core offerings.
Check out our new homepage here: https://balsamiq.com
A new product page
Together with the home page, we decided to revamp our product page (https://balsamiq.com/wireframes/) to include what we've learned in so many years of talking to our customers.
We use wording that comes straight from customer interviews, we clearly highlight who we're serving, and we generally modernized our look and feel a bit.
Our work is not done. In fact, it's never done! 😊
We hope you like this little step. We're no landing-page copywriting experts, but we're trying our best. Let us know what you think in the comments, if you have advice on how to improve these two new pages, we're all ears!
- Peldi for the Balsamiq Team
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