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Our favorite articles from this month cover a wide range, from how to think about the work that we do to how to actually do it. Hope you find them useful.
The long-term survival of your own contributions is irrelevant. The important thing is that the product is evolving into the best version your team can create together.
- Jonas Downey, Designer
Nobody Really Owns Product Work tells the personal story of one of Basecamp’s designers, who learned to value the end result over the role he played in creating it.
The usability gap is that you have the feature; but people can't use it.
- Jakob Nielsen, UX Pioneer
In this short video from the co-founder of NN/g, Shifting an Engineering Driven Company to Be User Centered does a great job of giving an elevator pitch for why executives should invest in UX.
Remind users what they’re getting out of filling out all these input fields. Tell them why it’s worth it.
- Amelia Warren, User Experience Designer
Full of good examples and easy to put into practice, UX Best Practices: Registration, provides 6 Do’s and 3 Don’ts for account creation forms.
If users don’t know what your product does, why would they buy it? The page needs to explain what it does clearly.
- Shane Doyle, Product Designer
Designing Landing Pages That Counter User Objections is a short article that introduces an obvious-in-retrospect idea that puts you into the mindset of your customer as they land on your site.
Designing the experience should not only take place at the interaction level.
- Kim Flaherty, User Experience Specialist
User Experience vs. Customer Experience: What’s the Difference? goes beyond the buzzwords. It’s the best article I’ve read explaining the difference between the two and why Customer Experience matters too.
See you next month with a new batch of good reads.
Want to read our favorite links from the past? Check out the archives.
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