Thanks for your feedback

Last week I posted the following on the Business Of Software forums: Free Software in exchange for quality website feedback Hi there. I am less than a month away from the launch of my first micro-ISV (Balsamiq Studios) and...
Peldi
June 6th, 2008

MessageFirst website: wow.

I just stumbled upon www.messagefirst.com today. All I can say is wow. It's been a long time since a website impressed me, so I had to share. Notice the balanced, clean, readable design. The whole site is on ONE...
Peldi
June 5th, 2008

Weekly Update: a month from launch

The main new and exciting development this week is that I have decided to start selling the Dekstop (AIR) version of Mockups. I'll write a blog post about it this week, but basically it comes down to this: people...
Peldi
May 25th, 2008

Making RSS work for your micro-ISV

I just love RSS. I can't remember what life was like before it. I get all my news that way, via Google Reader on my iGoogle home page. I thought I'd share how I use it to keep my...
Peldi
May 21st, 2008

Search Engine Optimization? Check! :)

I am extremely happy to report that Balsamiq.com turns up as the coveted #2 spot for Google searches for "web office plugins", which is exactly the space I am trying to play in. This is remarkable considering I am...
Peldi
May 19th, 2008

Balsamiq Mockups Online Help

I just completed the first draft of the Balsamiq Mockups Online Help documentation. These are my beliefs about software documentation in our current state of technology: software should be very simple and ideally require no documentation. online help should...
Peldi
May 18th, 2008

Mockups didn't make the cut, oh well

So back in February I ran into this call for entry for the "Application Design Annual: Year's 10 Best UIs" and decided to apply, as a free marketing channel and also because I was hoping to get some good...
Peldi
May 17th, 2008

Wow that was hard

Sorry for not sending out updates for soe long, but it's been quite a hard and busy time since then. My family and I relocated from San Francisco to Bologna, Italy on May 1st, so we had to sell...
Peldi
May 10th, 2008

Weekly update, a bit late

Hey there, sorry for not posting this last Sunday. Basically the update is that I haven't be carve out some uninterrupted time to focus on Mockups development this week. The move to Italy (next Thu, can you believe it?)...
Peldi
April 22nd, 2008

UI Prototyping Discussions Kicking into High Gear

And it's about time! More and more people realize that usability is a key differentiating feature - remember Macromedia and their "experience matters" motto from 5 years ago? 🙂 Here's a couple of related blog posts I ran into:...
Peldi
April 22nd, 2008

Why don't I host Mockups myself?

A couple of beta testers have asked me why I don't host Mockups on balsamiq.com as a ad-based or subscription-based niche Web 2.0 app. First let me get the "advertising-based" part out of the way: ad based business models...
Peldi
April 21st, 2008

Preparing for Launch

Doing my homework in preparation for launch: Press for Startups: 10 tips 17 Tips For Getting Bloggers To Write About You The Art of Sucking Up Five Wrong Ways to Pitch RWW and One Great Way 12 Things Not...
Peldi
April 18th, 2008

Weekly Update: 2nd week of April

Hi there, quick update. This past week: I fixed the remaining bugs in Mockups For Confluence. I spent 2 hours at Atlassian chasing down my last big bug only to find out that it was a Confluence bug, which...
Peldi
April 12th, 2008

Weekly Update: 1st week of April

Man things are hectic around here, there are boxes everywhere! I just sold half of my personal belongings to my friends, crazy mixed feelings abound. Anyways, quick update: It took me 8 hours (if not more) to make this...
Peldi
April 6th, 2008

Weekly Update, a bit late

Hey there, here's what happened in Balsamiq-land since last week's update: I fixed the blocking Mockups+Confluence bugs I set up my build machine to post new builds of the 30-day trial downloadable plugin automatically I added the e-junkie shopping...
Peldi
April 1st, 2008

Weekly Update: week of March 17th

Hi there, I'll try to keep it short this time Coding - I finally got around to writing the licensing, serial-key / 30-day-trial code I needed. I was dreading it, but it ended up being kind-of fun to write....
Peldi
March 23rd, 2008

Weekly Update

Let's see, what did I do this week. Website: I wrote a few more pages, including the Privacy Policy (I know, fun). Still too many broken links though, I'm not at a state where I want people to see...
Peldi
March 16th, 2008

Continuous Integration is rad

I just finished setting up my first CruiseControl project (I can't afford Bamboo right now). So now every time I do a check-in that's related to Mockups Live, if the build is successful it automagically goes live here within...
Peldi
March 11th, 2008

Too overwhelmed to post

Hi there, you might be wondering what happened to me in the last couple of weeks. In short, so much has happened that I was too overwhelmed to write an update about it. The dust is settling a bit...
Peldi
March 11th, 2008

Email to advisors for "about us" page

Here's another email I sent this week, asking for help. This time I wanted my advisors to send me a little blurb for my "about us" page, along with a picture. Here's the email template I wrote. I decided...
Peldi
February 23rd, 2008

Introductory Email to a lawyer

One of the reasons I have this blog is to help others like me who might be starting a software company on their own (micro-ISV-ers?). So if you are like me and know nothing about legal matters and get...
Peldi
February 23rd, 2008

Balsamiq update: Week of Feb 11th

Welcome to another long rambling weekly update. In this post: Product Updates: Mockups Website Update Beta Updates Business Updates What I’m reading How I’m feeling Product Updates: Mockups Fixed a few bugs and made the following improvements: I re-did...
Peldi
February 17th, 2008

Balsamiq Update: Week of Feb 4th

Hello friends. Here's what happened in Balsamiq-land this past week. In this post: Product Updates: Mockups and FlatWorld Website Update Beta Updates Business Updates What I'm reading How I'm feeling Product Update: Mockups I finished the "group/ungroup" feature (try...
Peldi
February 10th, 2008

Weekly update

Hi there balsamiq friends! You may be asking yourselves: so what happened this week in balsamiq world? 🙂 Thanks to my beta participants' awesome feedback, I have made the following adjustments: I added the following control types Link Link...
Peldi
February 3rd, 2008

Spending a lot of time on the website

Maybe because the clent-side of mockups is in pretty good shape, maybe because I bought two Web Usability related books and got sucked in by them, maybe because I'm a little afraid of really diving into the server-side work,...
Peldi
January 27th, 2008

Import/Export, new "first time experience"...

Hi it's me again. Today was a good day. I just updated the build with the following: improved "first time experience": when you first open the app you'll see a sample mock-up with some instructions and tips. To see...
Peldi
January 24th, 2008

I cut another feature, yay!

My new thing is cutting features. I love it, it gives me a great sense of accomplishment. The product becomes leaner and more clear, more focused and more usable each time. And I save on time, bugs, worry...it's great....
Peldi
January 24th, 2008

New website

I bought "Prioritizing Web Usability (VOICES)", scanned its table of contents and was immediately dissatisfied with my previous website. At around the same time I found the 37signals website again, and loved it. I think those guys do a...
Peldi
January 22nd, 2008

Alpha time!

I have sent a link to an alpha build of Balsamiq Mockups to two of my most trusted advisors. I am so nervous, this will be the first time someone other than me and my wife see the product...
Peldi
December 18th, 2007

Heads Down time

I haven't blogged in a while because I have been heads down coding coding coding...working on the client-side of Mockups, and I am really pleased with the progress I have been making. Another couple of weeks and I'll be...
Peldi
November 25th, 2007

Books Books Books

I have been reading a lot of books in preparation for "the big jump". I thought I'd post links here for the ones that I keep going back to, since they might be useful to someone. Keep these within...
Peldi
October 15th, 2007

Igor Naming Guide

I just read this excellent PDF I found while thumbing through Micro-ISV: From Vision to Reality again in preparation for my meeting with the branding gurus tomorrow. It made me like the name "balsamiq" even more. We'll see what...
Peldi
October 15th, 2007

balsamiq

So no-one liked WOPStudio, I was never really in love with it either. Plus someone pointed out that WOP doesn't really have very good connotations, given that I'm Italian and all. I had no idea! Anyways, after much thinking...
Peldi
October 11th, 2007

The web has come a long way

Before wopstudio.com, the last website I created was maybe 6 years ago. I have of course been staying in touch with technology and developments in web applications, but I gotta say...it's a lot easier these days. Aside from my...
Peldi
October 3rd, 2007

Welcome WopStudio

I decided on a company name today: WopStudio. Wop is for Web Office Plugins, but you don't have to remember that...just remember wopstudio, or wopstudio.com! 🙂 I like the word "studio" for a number of reasons: it has a...
Peldi
October 2nd, 2007

My Web Office Suite

Today I registered an account with Google Apps for webofficeplugins.com (I'll register another for wopstudio.com tomorrow). So now I have a pretty complete Web Office suite for my startup: email and mailing lists at mail.wopstudio.com (Google Apps) group Calendar...
Peldi
October 2nd, 2007

Web Office Plugins

Today I registered webofficeplugins.com - not a snazzy abstract Web2.0 company name, but it's descriptive and sums up nicely what I'm setting up to build, or at least the niche I'm planning to play in. I'm still not 100%...
Peldi
October 1st, 2007

It’s good to have a blog

Ok one last post before I go to bed. I just wanted to write down how good it feels to have a blog again. This will be my third one (after peldi.com and patatamonkey.com), helping me work through another...
Peldi
September 30th, 2007

Google Analytics Hooked up

When did Google buy Urchin? I must have missed that...it's been so long since I've had a website I cared about. Anyways, I set up Google Analytics for this site, we'll see how much good info I get out...
Peldi
September 30th, 2007

Book: “Founders at Work”

I am reading Founders at Work: Stories of Startups' Early Days, a collection of interviews to founders of some pretty famous companies, and some that failed famously like Visicalc. The most interesting thing about the book for me is...
Peldi
September 30th, 2007

Starting to look into the startupping blogosphere

This reminds me of when I first looked around for parenting blogs...too much information and hard to tell what's good and what's not. Anyways, I found this wiki article pretty useful: Startup Checklist I used "startupping" in the tile...
Peldi
September 30th, 2007

Looking for branding help

I just sent this email to a few friends of mine who work in advertising (most are pretty high-up and senior). I'm sharing it here for record-keeping and because it might be useful to someone (file under: how to...
Peldi
September 30th, 2007

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