Startup Journey

Lessons learned in Font Licensing

Hi there. If you have been following Balsamiq Mockups, you'll know that a number of potential customers have been turned off by my choice of "Comic Sans MS" as...
Peldi Guilizzoni
August 17th, 2008

Startup Marketing Advice from Balsamiq Studio

First off, the title of this post is a bit pretentious for my taste, but I wanted to pay homage to Mike Speiser's excellent post on A/B testing using...
Peldi Guilizzoni
August 5th, 2008

$10,000 in revenue in the first 6 weeks

The huge amount of attention that my "Profitable, in 3 weeks!" post has received so far tells me that there's a thirst for financial results of small bootstrapped startups...
Peldi Guilizzoni
July 30th, 2008

Profitable, in 3 weeks!

Sorry for tooting my own horn here but I think my current and potential customers will be happy to hear that business is going well, so here it goes....
Peldi Guilizzoni
July 11th, 2008

Balsamiq: Week One Recap

Hi everyone. It's been now a full week since my official launch, and my what a ride it has been! I know the adventure is just getting started, but...
Peldi Guilizzoni
June 26th, 2008

Launch: Balsamiq is Open For Business!

What's happening: Balsamiq Studios LLC is launching today. What it means to you: Balsamiq Mockups 1.0 is now officially for sale, both as a Confluence plugin and as a...
Peldi Guilizzoni
June 18th, 2008

Weekly update - one week to launch

Hello there. As usual, I'm a little late with the weekly update (I might have to find a different name for it). This has been a busy 2 weeks....
Peldi Guilizzoni
June 12th, 2008

Thanks for your feedback

Last week I posted the following on the Business Of Software forums: Free Software in exchange for quality website feedback Hi there. I am less than a month away...
Peldi Guilizzoni
June 6th, 2008

Weekly Update: a month from launch

The main new and exciting development this week is that I have decided to start selling the Dekstop (AIR) version of Mockups. I'll write a blog post about it...
Peldi Guilizzoni
May 25th, 2008

Making RSS work for your micro-ISV

I just love RSS. I can't remember what life was like before it. I get all my news that way, via Google Reader on my iGoogle home page. I...
Peldi Guilizzoni
May 21st, 2008

Search Engine Optimization? Check! :)

I am extremely happy to report that Balsamiq.com turns up as the coveted #2 spot for Google searches for "web office plugins", which is exactly the space I am...
Peldi Guilizzoni
May 19th, 2008

Weekly update, a bit late

Hey there, sorry for not posting this last Sunday. Basically the update is that I haven't be carve out some uninterrupted time to focus on Mockups development this week....
Peldi Guilizzoni
April 22nd, 2008

Why don't I host Mockups myself?

A couple of beta testers have asked me why I don't host Mockups on balsamiq.com as a ad-based or subscription-based niche Web 2.0 app. First let me get the...
Peldi Guilizzoni
April 21st, 2008

Preparing for Launch

Doing my homework in preparation for launch: Press for Startups: 10 tips 17 Tips For Getting Bloggers To Write About You The Art of Sucking Up Five Wrong Ways...
Peldi Guilizzoni
April 18th, 2008

Weekly Update: 2nd week of April

Hi there, quick update. This past week: I fixed the remaining bugs in Mockups For Confluence. I spent 2 hours at Atlassian chasing down my last big bug only...
Peldi Guilizzoni
April 12th, 2008

Weekly Update: 1st week of April

Man things are hectic around here, there are boxes everywhere! I just sold half of my personal belongings to my friends, crazy mixed feelings abound. Anyways, quick update: It...
Peldi Guilizzoni
April 6th, 2008

Weekly Update, a bit late

Hey there, here's what happened in Balsamiq-land since last week's update: I fixed the blocking Mockups+Confluence bugs I set up my build machine to post new builds of the...
Peldi Guilizzoni
April 1st, 2008

Weekly Update: week of March 17th

Hi there, I'll try to keep it short this time Coding - I finally got around to writing the licensing, serial-key / 30-day-trial code I needed. I was dreading...
Peldi Guilizzoni
March 23rd, 2008

Weekly Update

Let's see, what did I do this week. Website: I wrote a few more pages, including the Privacy Policy (I know, fun). Still too many broken links though, I'm...
Peldi Guilizzoni
March 16th, 2008

Too overwhelmed to post

Hi there, you might be wondering what happened to me in the last couple of weeks. In short, so much has happened that I was too overwhelmed to write...
Peldi Guilizzoni
March 11th, 2008

Email to advisors for "about us" page

Here's another email I sent this week, asking for help. This time I wanted my advisors to send me a little blurb for my "about us" page, along with...
Peldi Guilizzoni
February 23rd, 2008
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