Startup Journey

Looking Back at 2018

A look back at Balsamiq's 2018 achievements and results.
Peldi
May 22nd, 2019

New Home and Product Pages!

Our company has grown a lot since our last website update. We decided it was time to freshen things up a bit, starting from two important pages.
Peldi
December 20th, 2018

The Heartbeat Interview with Peldi of Balsamiq

Our founder Peldi answers the question: "What's something you wish you would have known earlier as a leader?"
Peldi
October 6th, 2018

Looking Back at 2017

It’s that time of the year when we recap the past year and share with you our plans for the next 12 months. Subscribe to the newsletter for more...
Peldi
February 22nd, 2018

How We Stay Flat at 30 Employees

We haven't given up the dream of staying flat, even at 30 employees. Here is the route we are exploring, still without managers.
Peldi
November 27th, 2017

Spolsky's Four Pillars of Organic Growth

“Revenue, head count, PR, and quality--if one gets ahead of the others, you’re screwed.” An oldie, but goodie we have referred to since 2008!
Peldi
September 25th, 2017

What's Your Company's "Natural Size"?

Every company has a natural size. Answer this question and you’ll find out what kind of company you should build and how to grow it.
Peldi
July 17th, 2017

About Yesterday's Balsamiq Outage

A quick retrospective and an apology for our Feb 29, 2017 outage. The root cause was an AWS outage which took down over 120,000 sites.
Peldi
March 1st, 2017

Looking Back at 2016

We continue to truck along nicely, executing on our vision. 2016 was yet another record year for us, with sales almost reaching $6.6 million.
Peldi
February 9th, 2017

Peldi's Talk About Balsamiq's Journey So Far

Balsamiq's story is a compelling one: one man creates a product, builds a company and stays fiercely independent. It sounds good, but as you can imagine it's not without...
Jessica
March 25th, 2016

Looking Back at 2015

Hello again friends of Balsamiq! Peldi here with our traditional "state of the union" end-of-year report. You can find previous editions here: 2008, 2009, 2013, and 2014. As usual,...
Peldi
February 5th, 2016

Looking back at 2014

Hello again friends of Balsamiq! Peldi here with our traditional "state of the union" end-of-year report. You can find previous editions here: 2008, 2009 and 2013. As usual, this...
Peldi
January 21st, 2015

Looking back at 2013

Hello friends of Balsamiq! As 2013 comes to an end, it's time to revive an old tradition (2008, 2009) and look back at all that we have achieved this...
Peldi
December 30th, 2013

A myBalsamiq morning to forget: an apology

Hello friends. For the second time in the history of Balsamiq, I write you today to apologize for our mistakes. This morning we started what was supposed to be...
Peldi
April 3rd, 2012

An update from Balsamiq-land!

Hello friends, long time no see! So sorry for not keeping you in the loop more about what's going on in Balsamiq-land. Although it might seem like we're not...
Peldi
October 14th, 2010

At Balsamiq, Everyone Blogs. Join Us.

The Balsamiq Blog is my third blog. I started in 2003 with Peldi's Little Blog in which I shared sample applications and things that I learned at work about...
Peldi
February 3rd, 2010

Balsamiq Roadmap for 2010

This is part two of a two-part post about what happened in 2009 and our plans for 2010. We did this last year as well, it's becoming somewhat of...
Peldi
January 3rd, 2010

A look back at 2009

Wow. Just wow. It's hard for me to believe how much has happened in Balsamiq-land in 2009. I feel like a completely different person than when I wrote the...
Peldi
January 3rd, 2010

An apology

Hi friends. So I made a big mistake today. No, I made a few. I was so excited about the new pan feature that I decided to release it...
Peldi
December 17th, 2009

Tools we use for running our startup

Hi there. I've been wanting to write this post for a long time, but things were still evolving too much for me to come up with a definite list....
Peldi
October 30th, 2009

Why I haven't been blogging as much

Hi there. If you've been following this blog for a while you already know that lately I haven't been sharing as much as I used to. It's true and...
Peldi
May 9th, 2009

Introducing Marco Botton, Balsamiq's 1st employee

Feeling a great mixture of excitement, pride and trepidation, it is my pleasure to introduce to you Marco Botton, Balsamiq's first full time employee. How did this happen? A...
Peldi
March 2nd, 2009

2000 customers

Hi there, just a quick post to record the fact that today marked the 2000th customer of Balsamiq Mockups. That's 2000 monetary transactions, the number of Mockups users could...
Peldi
February 6th, 2009

Balsamiq Roadmap for 2009

This is part two of a two-part post about what happened in 2008 and my plans for 2009. So 2008 was great, no, it was beyond great. I quit...
Peldi
January 3rd, 2009

A look back at 2008

This is part one of a two-part post about what happened in 2008 and my plans for 2009. First, a few numbers about 2008: days in business: 196 -...
Peldi
January 3rd, 2009

Hit $100,000 in revenue, time to start looking up

I feel a bit sheepish posting this since I don't want to come across as bragging, but a promise is a promise, so here it goes... I just recently...
Peldi
November 14th, 2008

Personal: What's your story? Why start Balsamiq?

The following is a story that I told many people already, but didn't think was interesting enough to put on my blog until a certain Tamales Princess I know...
Peldi
October 14th, 2008

500 customers!

I just sold a license to my 500th customer! That's a much bigger number that I expected to reach in such a short time (it's been less than 3...
Peldi
October 1st, 2008

Lessons learned in Font Licensing

Hi there. If you have been following Balsamiq Mockups, you'll know that a number of potential customers have been turned off by my choice of "Comic Sans MS" as...
Peldi
August 17th, 2008

Startup Marketing Advice from Balsamiq Studio

First off, the title of this post is a bit pretentious for my taste, but I wanted to pay homage to Mike Speiser's excellent post on A/B testing using...
Peldi
August 5th, 2008

$10,000 in revenue in the first 6 weeks

The huge amount of attention that my "Profitable, in 3 weeks!" post has received so far tells me that there's a thirst for financial results of small bootstrapped startups...
Peldi
July 30th, 2008

Profitable, in 3 weeks!

Sorry for tooting my own horn here but I think my current and potential customers will be happy to hear that business is going well, so here it goes....
Peldi
July 11th, 2008

Balsamiq: Week One Recap

Hi everyone. It's been now a full week since my official launch, and my what a ride it has been! I know the adventure is just getting started, but...
Peldi
June 26th, 2008

Launch: Balsamiq is Open For Business!

What's happening: Balsamiq Studios LLC is launching today. What it means to you: Balsamiq Mockups 1.0 is now officially for sale, both as a Confluence plugin and as a...
Peldi
June 19th, 2008

Weekly update - one week to launch

Hello there. As usual, I'm a little late with the weekly update (I might have to find a different name for it). This has been a busy 2 weeks....
Peldi
June 12th, 2008

Thanks for your feedback

Last week I posted the following on the Business Of Software forums: Free Software in exchange for quality website feedback Hi there. I am less than a month away...
Peldi
June 6th, 2008

Weekly Update: a month from launch

The main new and exciting development this week is that I have decided to start selling the Dekstop (AIR) version of Mockups. I'll write a blog post about it...
Peldi
May 25th, 2008

Making RSS work for your micro-ISV

I just love RSS. I can't remember what life was like before it. I get all my news that way, via Google Reader on my iGoogle home page. I...
Peldi
May 21st, 2008

Search Engine Optimization? Check! :)

I am extremely happy to report that Balsamiq.com turns up as the coveted #2 spot for Google searches for "web office plugins", which is exactly the space I am...
Peldi
May 19th, 2008

Weekly update, a bit late

Hey there, sorry for not posting this last Sunday. Basically the update is that I haven't be carve out some uninterrupted time to focus on Mockups development this week....
Peldi
April 22nd, 2008

Why don't I host Mockups myself?

A couple of beta testers have asked me why I don't host Mockups on balsamiq.com as a ad-based or subscription-based niche Web 2.0 app. First let me get the...
Peldi
April 21st, 2008

Preparing for Launch

Doing my homework in preparation for launch: Press for Startups: 10 tips 17 Tips For Getting Bloggers To Write About You The Art of Sucking Up Five Wrong Ways...
Peldi
April 18th, 2008
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