Company

Look ma', I'm in the paper!

Today's edition of Il Sole 24 Ore, one of Italy's major newspapers - think "Italian Financial Times" - published an article about Balsamiq and yours truly (click on the...
Peldi
January 15th, 2009

Work on Stuff that Matters

I was going to simply ReTweet this but I wanted to add a couple of thoughts and they wouldn't have fit in 140 characters. Here's the tweet by @timoreilly:...
Peldi
January 11th, 2009

Uncommon (i.e. Very Valuable) Startup Advice From Dharmesh Shah

Dharmesh Shah is one of those names that keeps coming up for me. In the startup/entrepeneurship books I read, in the blogs I follow, on Twitter...and his quotes are...
Peldi
January 7th, 2009

Balsamiq Roadmap for 2009

This is part two of a two-part post about what happened in 2008 and my plans for 2009. So 2008 was great, no, it was beyond great. I quit...
Peldi
January 3rd, 2009

A look back at 2008

This is part one of a two-part post about what happened in 2008 and my plans for 2009. First, a few numbers about 2008: days in business: 196 -...
Peldi
January 3rd, 2009

Mockups 1.5 is on the Way, it's Screencasting Time!

Hi there, just a quick update. I have been heads down coding and bug-fixing in order to get Mockups 1.5 out the door. I feel extremely close, hopefully I'll...
Peldi
December 17th, 2008

Why I love Atlassian, an inspirational video

Hi there. Atlassian once again manages to impress me and make me proud to be affiliated with them. This is one of the best recruiting tools I have ever...
Peldi
November 26th, 2008

Looking for Good Flex Developers To Recommend

I constantly get asked if I know any good Flex developers, and I am tired of answering "I wish!" πŸ™‚ So if you do Flex development, please fill in...
Peldi
November 25th, 2008

Hit $100,000 in revenue, time to start looking up

I feel a bit sheepish posting this since I don't want to come across as bragging, but a promise is a promise, so here it goes... I just recently...
Peldi
November 14th, 2008

Introducing Mariah, Balsamiq's Better Half

Hi there. I am very pleased to introduce to you my wife and best friend Mariah. She has been the hand behind all of the UI controls in Balsamiq...
Peldi
November 13th, 2008

AtlasCamp, Podcast, Linked Mockups, yay!

Hi there. It was a long day yesterday, with Lufthansa reminding me about how bad airplane food can be. πŸ™ It's good to be back in the Bay Area,...
Peldi
November 7th, 2008

Off to AtlasCamp!

Hi there. Just a quick note to tell you that I'll be at AtlasCamp, Atlassian's first developer conference, from tomorrow (thu Nov 6th) until Monday night (Nov 10th). I...
Peldi
November 5th, 2008

My thoughts on software piracy

A fellow software entrepreneur emailed me today with this question: My question is, as I am trying to get an application of mine built in AIR, and it is...
Peldi
October 19th, 2008

Some Excellent ISV Advice from Jason Fried

This is so wild...watch the video below...I could have given the exact same talk! OK, probably a lot less eloquently, but I am amazed at how closely what Jason...
Peldi
October 17th, 2008

One more way to get Mockups for Desktop for FREE

Hi there, I have done this with a few people already and it's worked out so well that I have decided to make it a policy: starting today... If...
Peldi
October 16th, 2008

Personal: What's your story? Why start Balsamiq?

The following is a story that I told many people already, but didn't think was interesting enough to put on my blog until a certain Tamales Princess I know...
Peldi
October 14th, 2008

Balsamiq Mockups Page on Facebook

Hi there, just a quick note to let you know that I just created a Balsamiq page on Facebook. Become a fan and meet other people who like Mockups...
Peldi
October 9th, 2008

500 customers!

I just sold a license to my 500th customer! That's a much bigger number that I expected to reach in such a short time (it's been less than 3...
Peldi
October 1st, 2008

8 Desktop Applications I couldn't live without

I should really be doing something else right now, but I wanted to get this out. I think it'd be fair to say that I use "the cloud" and...
Peldi
September 25th, 2008

Lessons learned in Font Licensing

Hi there. If you have been following Balsamiq Mockups, you'll know that a number of potential customers have been turned off by my choice of "Comic Sans MS" as...
Peldi
August 17th, 2008

$$ tag for Twitter ads? I want to pay for Twitter!

I love Twitter and can't remember life before it. It's a whole new channel of communication, with its own dynamics and conventions. I like how it fits nicely between...
Peldi
August 11th, 2008

Startup Marketing Advice from Balsamiq Studio

First off, the title of this post is a bit pretentious for my taste, but I wanted to pay homage to Mike Speiser's excellent post on A/B testing using...
Peldi
August 5th, 2008

$10,000 in revenue in the first 6 weeks

The huge amount of attention that my "Profitable, in 3 weeks!" post has received so far tells me that there's a thirst for financial results of small bootstrapped startups...
Peldi
July 30th, 2008

Profitable, in 3 weeks!

Sorry for tooting my own horn here but I think my current and potential customers will be happy to hear that business is going well, so here it goes....
Peldi
July 11th, 2008

Balsamiq: Week One Recap

Hi everyone. It's been now a full week since my official launch, and my what a ride it has been! I know the adventure is just getting started, but...
Peldi
June 26th, 2008

Launch: Balsamiq is Open For Business!

What's happening: Balsamiq Studios LLC is launching today. What it means to you: Balsamiq Mockups 1.0 is now officially for sale, both as a Confluence plugin and as a...
Peldi
June 19th, 2008

Mockups Demo: over 100 downloads in 6 days

So I uploaded Mockups for Desktop to the Adobe AIR marketplace on Monday, and already it's showing 102 downloads of the demo app, plus my entry page is generating...
Peldi
June 18th, 2008

Adobe AIR as a bridge between now and the future

So I went to the Adobe AIR tour Milan yesterday, which was fun and well organized. Adobe AIR is a "bridge product" in many ways: it lets you sync...
Peldi
June 14th, 2008

Weekly update - one week to launch

Hello there. As usual, I'm a little late with the weekly update (I might have to find a different name for it). This has been a busy 2 weeks....
Peldi
June 12th, 2008

Thanks for your feedback

Last week I posted the following on the Business Of Software forums: Free Software in exchange for quality website feedback Hi there. I am less than a month away...
Peldi
June 6th, 2008

MessageFirst website: wow.

I just stumbled upon www.messagefirst.com today. All I can say is wow. It's been a long time since a website impressed me, so I had to share. Notice the...
Peldi
June 5th, 2008

Weekly Update: a month from launch

The main new and exciting development this week is that I have decided to start selling the Dekstop (AIR) version of Mockups. I'll write a blog post about it...
Peldi
May 25th, 2008

Making RSS work for your micro-ISV

I just love RSS. I can't remember what life was like before it. I get all my news that way, via Google Reader on my iGoogle home page. I...
Peldi
May 21st, 2008

Search Engine Optimization? Check! :)

I am extremely happy to report that Balsamiq.com turns up as the coveted #2 spot for Google searches for "web office plugins", which is exactly the space I am...
Peldi
May 19th, 2008

Mockups didn't make the cut, oh well

So back in February I ran into this call for entry for the "Application Design Annual: Year's 10 Best UIs" and decided to apply, as a free marketing channel...
Peldi
May 17th, 2008

Wow that was hard

Sorry for not sending out updates for soe long, but it's been quite a hard and busy time since then. My family and I relocated from San Francisco to...
Peldi
May 10th, 2008

Weekly update, a bit late

Hey there, sorry for not posting this last Sunday. Basically the update is that I haven't be carve out some uninterrupted time to focus on Mockups development this week....
Peldi
April 22nd, 2008

UI Prototyping Discussions Kicking into High Gear

And it's about time! More and more people realize that usability is a key differentiating feature - remember Macromedia and their "experience matters" motto from 5 years ago? πŸ™‚...
Peldi
April 22nd, 2008

Why don't I host Mockups myself?

A couple of beta testers have asked me why I don't host Mockups on balsamiq.com as a ad-based or subscription-based niche Web 2.0 app. First let me get the...
Peldi
April 21st, 2008

Preparing for Launch

Doing my homework in preparation for launch: Press for Startups: 10 tips 17 Tips For Getting Bloggers To Write About You The Art of Sucking Up Five Wrong Ways...
Peldi
April 18th, 2008

Weekly Update: 2nd week of April

Hi there, quick update. This past week: I fixed the remaining bugs in Mockups For Confluence. I spent 2 hours at Atlassian chasing down my last big bug only...
Peldi
April 12th, 2008

Weekly Update: 1st week of April

Man things are hectic around here, there are boxes everywhere! I just sold half of my personal belongings to my friends, crazy mixed feelings abound. Anyways, quick update: It...
Peldi
April 6th, 2008
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