Some Excellent ISV Advice from Jason Fried
This is so wild...watch the video below...I could have given the exact same talk! OK, probably a lot less eloquently, but I am amazed at how closely what Jason Fried says maps to my thoughts about software and Balsamiq.
One thing that they do differently from me is to jump straight into HTML+CSS for their Mockups. I still think that's too time-consuming compared to using Mockups to flesh out your UI ideas. I do agree that you don't really need more than a mockup, or a set of mockups, as a spec.
If you think about it, this is all just common sense. Hats off to 37Signals for turning common sense into a great self-marketing tool! Only in this crazy industry... 🙂
And before you comment with jabs that balsamiq.com looks a lot like 37Signals.com, you should know that the design is mine, I have the Illustrator file to prove it! 😉 I designed the site at what I think was peak of my "37Signals fan-boy" phase, so I'm not surprised if it comes across as heavily inspired by it. I like the text-heavy, readable style, what can I say? (I'm actually not very satisfied with the site's navigation structure, I'll work on it as soon as I have some free time).
Anyways, thanks to 37Signals for speaking for all of us small bootstrapped lifestyle ISVs who like to solve small problems really well! 🙂