A look back at 2008
This is part one of a two-part post about what happened in 2008 and my plans for 2009.
First, a few numbers about 2008:
- days in business: 196 - that's 6 months and 13 days, or 28 weeks. See my June 19th launch post here
- products: 1 - Balsamiq Mockups
- product variations: 5 - Balsamiq Mockups is on the web (free demo), for your Desktop, for Confluence, for JIRA and for XWiki
- total individual SKUs: 89 (I fear that's too many, but "give the people what they want" right?)
- product releases: 5 major ones (1.0 on June 19th, 1.1 on July 20th, Mockups for JIRA on September 9th, Mockups for XWiki on October 5th and 1.5 on December 19th) and countless, almost daily, small ones.
- total revenue: $162,302 ($39,000 of which in December alone, and growing steadily)
- total expenses: $29,574 (I have started paying myself one tenth of the previous month's revenue)
- total paying customers: 1,322 (Mockups for Desktop: 1,259, Mockups for Confluence: 43, Mockups for JIRA: 18, Mockups for XWiki: 2)
- refunds given: 2 (one customer had problems with an early build and I offered him a refund, and another customer turned out to be a do-gooder after purchase so I gave him his money back)
- licenses donated: over $100,000 worth (this is hard to calculate precisely because we gave many organizations unlimited licenses for all of their employees)
- website stats: ~214,000 unique visitors and ~565,000 page views
- average daily users of the free online demo: ~450
- blog posts published here: 106
- products reviews: ~470, overwhelmingly positive (highlights: The New York Times, twice on ReadWriteWeb, 3 or 4 times on Hacker News)
- Twitter mentions: ~1,000, also overwhelmingly positive
- GetSatisfaction forums topics: 381, with hundreds of people contributing (I am so thankful!)
- SEO: I have the top spot on Google for searches for balsamiq, mockups and web office plugins - yay!
- interviews: 6 (of which 2 podcasts: net@night with Leo Laporte and Amber MacArthur, and Startup Success with Bob Walsh)
- money raised from investors: $o (the most I was 'in the hole' for was $2,078, back in April)
- number of employees: 1 - it's still mostly just myself, with my wife Mariah donating some of her time lately to give away licenses
- hours of work saved to customers: countless 😉
Overall, I couldn't be happier with Balsamiq's first 6 months of operations (and that's a huge understatement).
This little startup has been successful beyond my wildest dreams, an incredible learning experience and the ultimate thrill-ride. For one guy with an idea and a laptop, I think I made quite a splash! 😉
Next, let's talk about 2009, for I am SUPER EXCITED about it! 🙂
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